Monday, March 14, 2005


We updated the Business Plan - included such things as the cookbook and the CafePress offerings, and revamped dates and such.

It may seem as if we aren't doing much on the financial front, but we are still pursuing several different avenues.

Manager is also working on beefing up the skills various bankers have pointed out as weak by mentoring temporarily with various businesses in town. From them, she gets to increase her inventory and accounting skills, her managerial skills, and she's learning how to handle training sessions and corporate meetings with corporate experience. These skills will not only make her a better bakery owner, they will produce confidence in her from potential investors.

Another project she has underway is a "single servings" cookbook: how to bake cakes, cookies, pies, and such for just one person without weeks of leftovers or the need to freeze extras. As a single person herself, she's been frustrated with the recipes in most cookbooks that "Serve 4" or 6 or 8 people, not to mention packaging that implies one is purchasing for groups of people.

The Cracked Cauldron will be selling individual sized portions of all our goods, which still appears to be the exception in many places, but sometimes, people just want to make things for themselves. After we're open, we can imagine they'll buy this cookbook because they move away and miss what we offer at the Cracked Cauldron. Until we open, though, the cookbook will be a sample of what we will offer.

So, things are far from quiet as we inch along into the future.

Now, as for MedFaire: we have copies of The Cauldron Crack'd, and we'll provide sample cookies to go along with the cookbook. The cookbook contains recipes for gingerbread and shortbread, and those are the ones we'll offer.

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