Wednesday, June 23, 2004

Banks and Bread 

Manager is talking to the loan officer of a different bank today.

Later tonight, I'll post the picture of the Bacon Bread I baked.

This bread will be one of our signature loaves, all full of bacony goodness, lots of protein and fat and calories, and virtually no carbohydrates. It slices thin, holds up well in sandwiches, tastes good alone or buttered.

If we use wheat protein and wheat gluten in place of flour, it registers as 3 net grams of carbohydrates per slice. With flour, it's still at 8 net grams of carbohydrates.

I have neither the picture nor the program that lets me upload the picture with me.

On bakery-related news, we've adjusted our monthly expenses to take into account the higher rent that our favorite place requires, and it's still well within the achieveable realm.

With marketing strategies and ideas we're taking from Duct Tape Marketing, and with our contacts within the local media community, I think we can easily exceed the minimum we need to do to meet our monthlu expenses, and to show a decent annual profit.

It's not going to make anyone rich, but it will be successful, and modestly profitable.

With the start-up loans, we'll probably not show a true profit for 2-3 years, but after that, we should start showing steady progress.

The Cracked Cauldron isn't going to be just a bakery or just a coffeeshop. We're not going to bank on the fact that our baked goods are prepared fresh from scratch on the premises, because too many people can't tell the difference between bread made from frozen bread dough and fresh made bread dough. That's only going to matter to a few people.

Nope. The Cracked Cauldron will be much more. We'll be baking memories for the people who visit us. Fun and nostalgia, with food.

All the best things in life come with food - births, and weddings, parties, and celebrations, family get-togethers, and watching sports, backyard barbecues and neighborly block parties, christenings and bar mitzvahs and bat mitzvahs and graduation parties and proms - what would htey be without food?

And the Cracked Cauldron, will be there, baking these events into lifelong happy memories.

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