Wednesday, December 10, 2003


I've seen several articles about bakers losing their business because too many customers were on low-carb diets.

There was one in the local weekly this week.

Now, setting aside how I personally feel about diets, I feel these bakeries have lost their customer focus.

We bake bread because we love it. That doesn't mean we can't adapt to our customers' changing needs and tastes.

That's one of the reasons we developed our low-carb line of tasty breads. And why we will have breads that work for those with special food allergies and sensitivities.

We've also noticed that while loaf bread sales are down, the pastries and desserts sales are up.

We plan to have a good mix: family loaves, individual loaves, pies, cakes, cookies, pastries, soups, coffees, teas, cocoas, juices. Because we will be a "scratch" bakery, we can quickly follow our individual customer trends. Rapid adapting and personalized baking will give us an advantage over other bakeries and win us loyal customers. If their diet changes, we can change with them. If their tastes change (and mine certainly does), we can adapt.

Add in the live entertainers and our charity focus, and we can easily earn what we need to keep the bakery not only alive, but profitable.

This makes me very happy.

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